How using plain language in health research drives participant engagement - Vibrent
In the News | October 08, 2021

How using plain language in health research drives participant engagement

As a communications professional working with the NIH All of Us Research Program, which relies on remote, and digital enabled health research data collection and participant recruitment, enrollment and retention, I have seen the importance of clear communications with participant audiences.

The first step in any type of writing is to first consider your audience. Health research is no exception. As a researcher aiming to better engage and communicate with your all-important study participants, you need to ensure that everything you communicate to them is fully understood. This might seem simple, but to many researchers reducing concepts into plain language seems to go against the professional training that compels them to be exact and academic in their discourse. For that reason, here are some tips for striking the balance between scientific rigor and straightforward language when communicating with participants.

Read more at MedCity News.

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