5 common social media mistakes in health research participant engagement - Vibrent
In the News | March 28, 2022

5 common social media mistakes in health research participant engagement

By Catherine Freeland, Director, Health Research Communications

Social media continues to grow as a powerful tool for health researchers to recruit the right populations for their trials and to engage with study participants. However, even as it delivers valuable benefits, such as low cost and the ability to reach a broad, diverse audience, social media also brings pitfalls that can work against engagement.

To make social media an effective part of your study’s recruitment and engagement efforts, it’s important to avoid making five common mistakes.

Want to learn what the five common mistakes are? Read more at MedCity News.

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