The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with your company 24/7. And since more consumers than ever are using their phones as their primary devices, a well-designed mobile app is a must.
Designing an effective mobile app isn’t an easy feat, though. A well-designed app not only enables consumers to complete transactions, gather information and contact your business but also has an easy-to-navigate interface that doesn’t frustrate users and features that assure them their personal information is protected.
Developing a mobile app that allows users to easily accomplish what they want to do will keep them coming back to the app—and your business—for more. Below, 15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.
Read more at Forbes.
